Calm Down Dear ..... Consistency Is The Message
By : Richard Long In: Strategy
Shock! Horror! Michael Winner, him of the awful Death Wish films, the freebie that is Winners Dinners in the Sunday Times and lately the face (and chins) of Esure has been sacked!Boring Moi?
By : Max Clark In: Off the wall
This one really tickled me having been labelled a 'Marketer' for many years....too many to mention here anyway ;-) A recent poll by CCBfast.map has concluded that marketers are deemed to be more boring than their flashier sales counterparts! The company polled a panel of more than 1250 respondents for their views on the different types of professions.
Tricks Of The Copywriting 'Black Art'
By : Richard Long In: Copywriting
The majority of questions asked by clients are around copy, its context / use and grammar.
Below are 5 quick tips to remember when drafting copy for any communication piece!
Crisis comms on a mass scale
By : Abi Barnett In: PR
Construction News leads with an 11-page feature on the OFT investigation into price fixing this week - and its journalists have been hard at work contacting every one of the 112 contractors named in the investigation for their comments.
For the more media-savvy, crisis comms will no doubt have been at the top of the boardroom agenda last week when the OFT's report was published, and it's pretty obvious from the responses to CN's probing which ones are wise to the need for a careful crisis strategy.
Are your product and service launches too front-loaded?
It’s a huge temptation isn’t it when launching a new product or service to put all your efforts (and budget) into that all important launch campaign, whilst not really planning in any great detail how you’re going to continue to market your new offer beyond this point. After all it often takes a lot of pain and hard work to just get to this point doesn’t it? Working out your proposition, competitive positioning, pricing strategies, messaging and that’s before you even start to look at amassing new or enhanced data to support the campaign, or getting sales to buy into your marketing plans!
So how do you look beyond the initial flurry of activity and ensure that your marketing gains some longevity? The answer is simple - plan upfront and plan beyond and above all hold back some budget!