Time to join the Fightback
By : Debbie McCahery In: DM
At Marketecture we have begun 2009 with a steely determination to fight back against the recession.
There is no denying that there are difficult months ahead, however for those businesses that are willing and able to adapt, there are also opportunities. Despite the doom and gloom, the b2b arena still needs products and services; businesses simply need to find more creative methods to convince buyers to spend their budgets with them.
Is BIG always BEST?
By : Max Clark In: Advertising
Charts can be a bit dull, even to the hardiest of marketer, yes I know...but this one is quite useful as it is based on sound research carried out by Philip Sainsbury in relation to the effect of space size on response for ad campaigns.
Fair fa your honest, sonsie face, Great chieftain o' the puddin-race!"
By : Debbie McCahery In: PR
This Sunday, Scots across the globe will be celebrating the anniversary of the birth of our national Baird with a fusion of haggis, whisky and song. As Marketecture’s resident Scot I have no intention of letting the side down and am hosting a Burns Night Party for my colleagues - complete with all the customary trimmings.
"Is recession a good time to innovate, or should marketers stick to tried-and-trusted methods?"
By : Stuart Crow In: Strategy
Innovation is going to happen whether it is consciously planned or not. We are in a new world order where we have to do more with less. Our adversity will naturally breed creativity. Did Noel Gallagher produce his most innovative work in his Burnage bedsit or sitting on his cash pile in Holland Park?Obama Achieves Superhero Status
By : Debbie McCahery In: PR
President-elect Barrack Obama’s ‘cool factor’ has increased even further with the revelation that he is soon to star in a new Spider-Man comic.