Q: Why did the chicken stop crossing the road....? A: It got tired of everyone making so many cr*p jokes!
By : Max Clark In: Off the wall
A recent client ‘incident’ and a piece I read in the New Scientist got me on to thinking about humour and what tickles us, makes us laugh and floats our comedy boat. More so, when trying to bring humour into our marketing, how cautious should we be? Even when a client believes they have the developed the Alan Carr of all comedy moments for their latest DM piece, could it all backfire in a Jimmy Carr kinda way?Its official. Blogging is losing its cool.
By : Debbie McCahery In: Social Media
Or at the least, it’s no longer in vogue with 12-17 year olds in the US, who no doubt would never use a word as un-cool as ‘cool’.
I’m clearly showing my age.
The US study, carried out for the Pew Internet and American Life Project has suggested that younger internet users are fast losing interest in blogs, and are instead, switching to shorter and more mobile forms of communication such as status updates, social networking and texting.
The good news for us oldies however, is that blogging amongst adults remains steady – with a modest rise in blogging by those aged 30 plus.
For us B2Bs, I stand by my belief that blogs are a great method of interacting with our customers, employees, the media and other stakeholders.
The language of 'you'.
By : Debbie McCahery In: Copywriting
Despite being a bit of a political junkie, I shamefully admit to rarely reading a newspaper.
Instead, I like my news bitesize, quick and current, hence my daily browse through news.bbc.co.uk.
Today, amongst the tabloid fodder that is Katie Price getting remarried, I stumbled across the following article which piqued my interest:
http://news.bbc.co.uk/1/hi/world/americas/8474611.stm
The gist, for those like me, who simply can’t be bothered clicking to get more details, is just why people vote against their own interests.
The author examines why there is often deep opposition to reforms that appear to be of clear benefit to voters; in particular President Obama’s proposed healthcare reforms. It’s not, he assures us, as many may first assume, that American’s don't understand what's good for them. Instead, they just resent having their interests decided for them by politicians who think they know better.
And the same rings true in the B2B world.
Why I won't be buying an iPad
By : Damian Dawber In: Web
I love my iPhone. In fact, I don't know what I'd do without it on a frosty morning amidst a train-full of energy-sapped, consciousness-averse fellow commuters. It has a gorgeous user interface, a huge abundance of apps and all-in-all offers pretty much all the functionality I need in 4.8 ounces of silicon and plastic. It has its problems, of course - no Flash, no multi-tasking, no spare battery, no offline PDF viewing capabilities and all that jazz about Apple's app restriction policies. Obviously, though, none of these problems would ever transpire in a device that isn't, first and foremost, a phone! Right?Wrong! The iPad is a wholly restrictive device whose intention is to effectively replace netbooks, and does so on the proviso that Apple knows best.
'Facing' the darkside
By : Debbie McCahery In: Online Marketing
A few weeks ago, my other half asked me to marry him and being the online social butterfly I am, I promptly updated my Facebook status to ‘engaged’. Well at 34 I’ve waited long enough.
However, since then, I’ve been plagued with wedding advertisements every time I go online.